From the moment you launch your campaign, the Meta-DSP will manage everything deploying your marketing operation directly across several DSPs via APIs. Your campaigns can then be monitored in one place across all DSPs simultaneously.
In order to select potential partners, an allocation engine will use the campaign data to examine multiple DSPs, in order to develop a specific solution. We then provide you with a customized recommendation that combines the most suited DSPs for your campaign that are the most likely to produce the best outcomes.
This solution is improved through 3 layers of brand protection: content filtration and blacklisting, pre-bid best-in-class technology, and previsions for real-time live context analysis.
Meta-DSP is made of 4 key Components:
Campaign Assistant: We help the traders create campaigns and manage the large number of parameters implied during the campaign setup.
Control Tower: We find errors and non-applied best practices.
Analytics: Our technology provides graphical reports to cover a wide range of needs (campaign optimization, client insights, activity monitoring…)
Algorithms: Our proprietary software helps the trader to identify what to buy (who/where) and associated parameters (budget, bid…)