/ Cases /
Relevant Premium Publishers
Automotive
OBJECTIVE
Our aim was to use programmatic to increase our client’s luxury car models’ awareness. Our plan included prerolls, trueview and skin formats.
STRATEGY
We used high impact formats such as skin to capture the target audiences’ attention through highly relevant premium publishers.
We carefully selected websites and Publisher partners including Motoriononline, Informacalcio, ASYNC and Veesible.
DATA ACTIVATION
Target demo: 25-54 years.
Target interest: automotive enthusiast, cars passion, intent to buy a new car, news and sport.
SOLUTION
We used prominent skin formats with demographic and interest data overlay, and activated through selected premium publisher titles based on past campaign flight performance and learning.
RESULTS
Our CTR was 3 times higher than the 2016 benchmark on skin, and better than for the campaign via IO directly chosen and activated by the Hyundai accounts. • 1,61% CTR • CTR increase of 81% (compared to April) • Higher CTR achieved against direct reservation buys for both i10 and i20 models • Achieved a CTR of more than 3 times the benchmark CTR (0,45%) for Skin format