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Affiperf delivers quality, scale and safety across sixty billion daily bid opportunities world-wide.

Technology

Affiperf's propriety technology stack, powered by Havas Group's data capacity Artemis Alliance, delivers easy and seamless integration across buying platforms and point technology solutions. Affiperf solves the CMO's dilemma of working in this complex and rapidly evolving space with a multi-platform approach. Affiperf integrates buying platforms, analytics and advertising technology on behalf of our clients, who choose to use our 'off the shelf' solution as well as leveraging Affiperf's expertise to integrate into their business systems or with preferred technology partners.

Buying: Affiperf integrates with all major platforms, with most clients preferring a combination of AppNexus and MediaMath to achieve the best reach and buying options; video and mobile DSPs can vary by market and Affiperf is the only programmatic agency to have the flexibility and infrastructure to deliver a custom strategy. Through our dedicated in house media practice we have access to hundreds of Private Market place deals across local markets.

Data Management: Powered by Artemis Alliance, the Affiperf DMP simplifies making client web and offline data addressable in programmatic media. Segmentations are easily created with a simple but powerful workflow, right down to UUID level data.

Analytics and Reporting: Affiperf places actionable insight at the heart of our trading and delivery. Our media traders benefit from unique data cross platform, and across data sets, including:

  • Attribution and overlap across platforms and trading strategies.
  • Reach and frequency across trading strategies

Our largest clients benefit from real time dashboards with full integration between data from buying platforms and their preferred cross media attribution solution.

Brand safety and accountability is at the heart of Affiperf's delivery for our advertisers. Affiperf maintains a blacklist of over 100,000 domains and integrates market leading anti-fraud and brand safety monitoring tools; monitoring data right down to an impression level for our clients. Affiperf delivers quality, scale and safety across sixty billion daily bid opportunities world-wide.