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How does RTB work?

Ad Exchanges

The online advertising market is going through a radical change; the purchase and sale of advertising space is now happening via Real Time Bidding.

An Ad Exchange is a real time marketplace which allows access to maximize ROI across thousands of site. Advertisers can increase return on investment through targeting, defined bids, defined budgets and frequency caps on ad purchases. Using Affiperf's technology and expertise our Advertisers can define their audience to only buy what they want, when they want it. Affiperf uses propriety data and bidding algorithms to optimize client budgets across tend of Adexchanges globally.


Real Time Bidding (RTB)

Real Time Bidding is a dynamic auction process where each impression is bid for in real time as opposed to a static auction where the impressions are typically sold in groups of 1,000. The potential advantages of using RTB are cost efficiency, better campaign performance and greater granularity with appropriate targeting and measurement provided by Affiperf.

Real Time Buying provides multiple advantages for managing your display campaigns:
Real Time management and visibility of campaigns
Combine media & audience
Higher efficiency
Dynamic creative

This is the process of the RTB:



Demand Side Platforms (DSP)

Demand side platforms (DSPs) give buyers direct RTB access to multiple sources of inventory. They streamline ad operations and campaign management with applications that simplify workflow and reporting.